Choosing a Sportsbook

The explosion in popularity of online betting has seen a massive increase in the number of sportsbooks and betting exchanges available online. Choosing from these options can be a bewildering experience for novice punters unfamiliar with the gaming industry.

As a rule of thumb, punters should limit their sportsbook selection to bookmakers with an established brand identity and terrestrial presence. Several of the United Kingdom’s biggest bookmakers have ventured into cyberspace over the past decade, and can be relied on to provide a premium, safe betting experience.

We list and review a selection of the United Kingdom’s most reputable UK Bookmakers.

What To Look For

Once you’ve narrowed down your choice of sportsbooks, you still need to determine which sportsbook best suits your needs. Here are some of the things to look out for:

  • Free Bets: Look out for the best free bet offers. Matched deposit offers for new account holders range between £10 and £500.
  • Sports Focus: While most sportsbooks cover a broad range of sports, each has its own focus. Choosing a sportsbook that focuses on your favourite sport will give you access to a greater variety of betting markets.
  • Betting Specials: Free bet offers and money back specials should form an important part of a sound betting strategy – you’ll need to find a sportsbook that offers you additional ways to earn money and also to hedge your bets.
  • Odds: To maximise your revenue from sports betting you’ll need access to the highest odds on offer. Odds differ from sportsbook to sportsbook, and finding a sportsbook which consistently offers the highest odds will ensure you make the most from your bets.
  • Site Integration: Many online gamers participate in a range of risk-based entertainment activities. Finding a site that offers a number of gaming options is not uncommon, however, you should always look for sites which are fully integrated, allowing you to move your funds around your different gaming accounts

Multiple Accounts

It is, of course, difficult to know what sort of experience a sportsbook offers until you use it. While our sportsbook reviews can help you evaluate the merits of the different bookmakers, the proof lies in the pudding, and you’ll need to sample several sportsbooks to find the one that best suits your needs.

Fortunately, there is nothing to prevent you from opening multiple sportsbook accounts. Having a variety of accounts allows you to pick the best odds for any given sports event, and will also add to the payout you earn from free bets.

Ladbrokes £25 Free Bet

  • Join Ladbrokes promo code F25
  • Place a bet
  • Bet matched up to £25

Ladbrokes is a 4 star rated Sportsbook. You can read the Ladbrokes Review to learn why.

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